Marketing teams do not lose time to the trend. They lose time between signaland execution. Manual monitoring and late alerts shrink the response window.
We map peer-reviewed findings to operating rules so alerting remains measurable and defensible. Cross-domain references support architecture and process design; they are not treated as direct marketing outcome guarantees.
| Research finding | Practical campaign rule |
|---|---|
| Collective attention windows are compressing over time [R1]. | Prioritize low-latency detection and route alerts within minutes. |
| Real-time campaign timing improves engagement outcomes [R2]. | Track time-to-brief and time-to-first-publish as primary KPIs. |
| Newsjacking performance depends on speed and fit [R3]. | Require relevance checks before escalation to avoid off-brand responses. |
| Event-detection models from social sensors generalize methodologically [R4][R5]. | Use velocity + persistence + source diversity instead of raw volume only. |
| Concept drift degrades static thresholds [R6]. | Run periodic threshold recalibration using accepted/rejected alert logs. |
Compute velocity, acceleration, diversity, persistence.
Score confidence and audience fit before escalation.
Create campaign brief with source context and constraints.
Ship approved assets to selected channels rapidly.
Feed outcomes back into threshold and playbook tuning.
Define brands, creators, and themes that matter. When a pattern spikes, your webhook receives a structured alert your workflows can act on.
When a creator name + your brand crosses your threshold, TrendsAGI triggers a webhook that opens a brief, routes to approvals, and starts an asset checklist.
Your webhook receives a predictable structure so you can route alerts, assign owners, and trigger automation.
POST https://your-webhook-endpoint
X-Webhook-Signature: <hmac-sha256>
Content-Type: application/json
{
"trend_name": "Creator spike tied to Brand",
"category": "marketing/culture",
"severity": "medium",
"velocity": 2100,
"timestamp": "2026-01-31T18:42:00Z",
"summary": "Creator mentions accelerating around the Brand campaign",
"entities": ["Brand", "Creator Name"],
"source_link": "https://trendsagi.com/briefings/...",
"recommended_next_steps": [
"Open brief",
"Route to approvals",
"Start asset checklist"
]
}Definitions, methodology, and threshold calibration are anchored to published work and operational guidance.
How early are alerts?▾
Alerts fire when measurable conditions are met (velocity, persistence, and diversity), typically before broad feed saturation [R1][R2].
How do we reduce noise?▾
Use a narrow watchlist, require persistence gates, and recalibrate thresholds from accepted/rejected alert outcomes to handle concept drift [R6].
Can we route alerts by brand or campaign?▾
Yes. Route per brand, campaign, or region, and map severity to distinct webhook endpoints plus runbook actions [R7].
Do we need engineering help?▾
A basic endpoint is enough to start, but engineering support improves signature verification, deterministic routing, and response instrumentation.
Your team should not watch the internet manually. Let agents trigger structured alerts and workflows.