Score how fatigued an ad, email, or landing-page angle is and whether it needs a creative refresh before you scale. Adjust the inputs below and use the result as a practical planning guardrail.
Add the signal
Spend, fatigue, margin, or offer context
See the decision
A score, ceiling, checklist, or creative angle
Move with intent
Carry the result into a controlled workflow
Ready now
Ad fatigue
Adjust the inputs and use the output as a practical guardrail—not a black-box verdict.
Selected workbench
Score how fatigued an ad, email, or landing-page angle is and whether it needs a creative refresh before you scale.
Decision
Freshness score
58/100
Refresh soon
Recommendation
Prepare a new hook and creative variant before fatigue starts compounding.
Save the audiences that matter, turn live signals into briefs, and keep reporting close to the decision that changed the campaign.